An interesting pack for cakes (1) has picked up in Vietnam, produced by Vamico Manufactured Food. The complex rigid box is constructed from an inner rectangular shell with a single wall corrugated insert with three divisions. Each division holds two cakes, each individually contained in a PVC vacuum-formed tray within a gravure-printed multi-laminate film. This is placed inside a wraparound carton decorated by foil blocking and a holographic design. The outer box is completed with a thick card wraparound construction that covers the base, two sides and top portion, which cleverly interlinks in the same way as a clip-on belt. The box features foil blocking and litho- and screen-printing processes.
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