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New addition cements firms digital move

机译:新增加水泥公司数字化举动

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Simon Smith was a bank manager when he was given a chance to run a business -his father-in-law's label printer. CS Labels, based in the West Midlands, was a short-run flexo firm and, after six months in the hot seat, Smith wondered if he'd made the right decision. "I was doing the job part time and thought 1 had bitten off more than I could chew," he recalls. "But there was an opportunity to develop the business." In 2008, the company purchased its first digital label press from Xeikon. The acquisition was made as it chimed with the changing times in the label printing sector - run lengths were coming down and there was scope for projects incorporating variable data. Digital was a departure from the company's existing technology and the digital strategy didn't initially impress one person in particular. Smith says: "My father-in-law said that digital will never work and that 'you will never make money from it'. After the first week I thought he may have been right."
机译:西蒙·史密斯(Simon Smith)是银行经理,当时他有机会经营自己的岳父的标签打印机。总部位于西米德兰兹郡的CS Labels是一家短期柔印公司,在热议席上坐了六个月后,史密斯想知道他是否做出了正确的决定。他回忆说:“我在做兼职工作,以为1​​的咬伤超过了我的咀嚼能力。” “但是有发展业务的机会。” 2008年,该公司从赛康公司购买了第一台数字标签印刷机。此次收购是为了适应标签印刷领域不断变化的时代而进行的-行程缩短了,并且合并了可变数据的项目还有很大的空间。数字技术与公司现有技术背道而驰,数字战略最初并没有给人留下特别深刻的印象。史密斯说:“我的岳父说数字技术永远都行不通,'你永远也不会从中赚钱'。第一周后,我认为他可能是对的。”

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  • 来源
    《Packaging News》 |2013年第7期|33-33|共1页
  • 作者

    Philip Chadwick;

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