Waitrose to target radical pack cuts

Liz Gyekye

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Waitrose to target radical pack cuts

机译：怀特罗斯瞄准激进派削减

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Waitrose plans to cut its packaging in half by 2016, as part of its new corporate social responsibility pledge. The reduction is compared to packaging levels in 2005 and the retailer added that it will make other changes to its products, aiming to save around 100 metric tonnes of packaging each year. To signal its intentions, the 'Menu from Waitrose' range of prepared meals has been relaunched with a full redesign and packaging update for all of the 49 products within the range. The width of the sleeves on the outside of the products has been decreased, resulting in a reduction of 33 metric tonnes of packaging per year, equivalent to a 20% overall weight saving, accordingto Waitrose.

机译：Waitrose计划到2016年将其包装减少一半，这是其新的企业社会责任承诺的一部分。与2005年的包装量相比有所减少，该零售商补充说，它将对产品进行其他更改，目的是每年节省约100公吨的包装。为了表明其意图，已重新准备了“ Waitrose菜单”系列准备的餐点，并对该系列中的所有49种产品进行了全面的重新设计和包装更新。根据维特罗斯的说法，产品外部的套筒宽度已经减少，从而每年减少了33公吨的包装，相当于节省了20％的整体重量。

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《Packaging News》 |2013年第6期|5-5|共1页
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Liz Gyekye;
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Waitrose to target radical pack cuts

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