Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer's point of view. This month: Options Indulgence Options is a leading instant hot chocolate brand and the Options Indulgence range is an alternative featuring Belgian chocolate. The packaging had previously used dark brown graphics emphasising the Belgian chocolate taste. The new packaging is aimed to "allow for the enhancement of taste credentials for the Options Indulgence range".
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