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A canny move

机译：明智之举

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In the ever-competitive drinks market, everyone is familiar with aseptic cartons; and the beverage can is just as ubiquitous. But what about a mix between the two? If you haven't seen the concept, there's every chance you will soon. The LamiCan 250ml - developed by Finnish firm Lamican - is set to offer a new and improved alternative to the on-the-go drinks market in the coming months. An aseptic paperboard-based can, the LamiCan is easy to open, easy to drink from and easy to dispose of. Moreover, its strong environmental credentials and excellent stand-out on shelf make it a strong challenger to the current formats. Indeed, Henry Alzamora, international marketing manager for Lamican, explains that it is the aesthetic possibilities of the format that attracts most customers. Its shape is unique and offers printing around the full circumference of the body. "In a world where precious shelf-space is crowded with similarly shaped products, we at Lamican believe the key to success for brands is to get noticed and be appreciated," says Alzamora.
机译：在竞争激烈的饮料市场上，每个人都对无菌纸箱很熟悉。饮料罐无处不在。但是两者之间的混合呢？如果您还没有看到这个概念，那么您很快就会有机会。由芬兰Lamican公司开发的LamiCan 250ml，将在未来几个月内为流动饮料市场提供一种新的改进替代品。基于无菌纸板的罐头LamiCan易于打开，易于饮用且易于处置。此外，其强大的环境信誉和出色的货架优势使其成为当前格式的强大挑战者。的确，Lamican的国际营销经理Henry Alzamora解释说，这种格式的美学可能性吸引了大多数客户。其形状独特，可在整个身体周围进行打印。 “在一个珍贵的货架上挤满了形状相似的产品的世界中，我们在Lamican相信品牌成功的关键在于受到关注和赞赏，” Alzamora说。

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    《Packaging News》 |2013年第5期|14-14|共1页
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