Bold was launched in 1974 by Procter & Gamble as the UK's first low-suds biological detergent. In 1982 it was relaunched as the country's only combined detergent/conditioner. Its last revamp was in 2004, and It was starting to look just a tad boring against the major category leaders. But no longer. It has just had a striking new design from Dew Gibbons, highlighting a range of exotic fragrance combinations including Lavender & Camomile, Crystal Rain & White Lily, Sparkling Pomegranate & Orange Blossom and Rose Blush & Peony.
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