Mead maker not shrinking from new look

Philip Chadwick

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Mead maker not shrinking from new look

机译：米德制造商没有从新外观收缩

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To stand out in the wine market is tricky. The label is the way to catch the eye of the demanding consumer and there are plenty of examples where innovation can make a difference. But when you're pitching an alcoholic product to a younger audience, sometimes you have to think differently. For Cornish Mead Company it meant thinking beyond the label and about the entire bottle.

机译：在葡萄酒市场上脱颖而出是棘手的。标签是吸引苛刻的消费者眼球的方法，并且有很多例子可以使创新有所作为。但是，当您向年轻的受众群体介绍酒类产品时，有时您必须换个思路。对于康沃尔米德公司（Cornish Mead Company），这意味着要超越标签范围，而不是整个瓶子。

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《Packaging News》 |2012年第2期|p.15|共1页
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Philip Chadwick;
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4. LAKE MEAD UNDERWATER INTAKE STRUCTURE AND TUNNEL CONNECTION-LAKE MEAD INTAKE NO. 3 TUNNEL PROJECT [C] . James A. McDonald, Giovanni Pireddu, Jim Nickerson, 2011 rapid excavation and tunneling conference . 2011

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7. : Trance and Dance in Bali . Gregory Bateson, Margaret Mead. ; Bathing Babies in Three Cultures . Gregory Bateson, Margaret Mead. ; Karba's First Years . Gregory Bateson, Margaret Mead. [O] . Hildred Geertz 1976

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Mead maker not shrinking from new look

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