When entrepreneur Marcus O'Donovan launched Nutshot in 2010, he had no pre- vious experience of the food industry -just an ambition to create a super-premium nut snack brand that was different to anything else on the market."There are other premium nut brands, but they buy nuts from brokers in the UK and then roast and flavour them here. We source our nuts directly from family-owned farms in various countries and get them to roast and flavour the nuts on the farms, which results in a far better taste," he explains.
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