Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer's point of view. This month: ZEO, designed by Blue Marlin. Non-alcoholic adult beverage ZEO was launched in the UK this summer. ZEO is a blend of berries, herbs, grain extracts and spices. It is marketed as an alternative to traditional adult soft drinks and provides a stimulating non-alcoholic drink that hits the senses with tingly, fizzy sensorial effects'.
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