Absolut Unique highlights how an unusual pack can become a loved family heirloom

Josh Brooks

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Absolut Unique highlights how an unusual pack can become a loved family heirloom

机译：绝对绝对（Absolut Unique）彰显非同寻常的背包如何成为家人的传家宝

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One of my ageing aunts has, as her favourite water jug, a Paul Smith special edition Evian glass bottle. It's a thing of great beauty and, whenever I visit her, something she likes to talk about with me. For reasons that should be obvious, I'm the family expert on packaging, you see. So just as soon as I find one, I 'm going to be buying my aunt one of the new Absolut Unique bottles (see page 18). F11 get one for myself, as well. Because this is a piece of packaging that will, I am convinced, be just as much of a family talking point as the Evian bottle.

机译：作为我最喜欢的水壶，我的一位老伯母有一个保罗·史密斯特别版的依云玻璃瓶。这是一件很美的事情，每当我拜访她时，她都会喜欢和我谈论。出于显而易见的原因，我是包装方面的家庭专家。因此，只要找到一瓶，我就要给姨妈买一瓶新的Absolut Unique奶瓶（请参阅第18页）。 F11也为自己买一架。因为我相信这是一个包装，它将和Evian瓶一样成为家庭话题。

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《Packaging News》 |2012年第10期|p.21|共1页
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Josh Brooks;
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Absolut Unique highlights how an unusual pack can become a loved family heirloom

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