We have all had difficulties getting into a carton, can or bag at some point of our lives. Sometimes pack- aging can be a bit too good at protecting the prod- uct. But for older generations, openability becomes a real issue and, this month, Age UK aimed to address the subject with a seminar. The event has been set up to look at the progress made on the issue. Age UK group product development general manager Mark Gettinby explains that the charity has worked with a "major retailer" interested in developing "frustration-free packaging". And while he notes that the topic is being addressed, more needs to be done.
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