Design 'adapts to slump'

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Design 'adapts to slump'

机译：设计“适应低迷”

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Brands are altering their pack designs to adapt to changes in consumer behaviour due to continued economic uncertainty, according to an industry expert. Speaking to PN at the easy-Fairs Packaging Innovations show in early October, Blue Marlin director of insights and planning Barbra Wright said that more brands were asking for advice on how to maintain their presence in the face of the economic outlook.

机译：一位行业专家表示，由于持续的经济不确定性，品牌正在改变其包装设计以适应消费者行为的变化。 Blue Marlin洞察力和计划总监Barbra Wright在10月上旬的Easy-Fairs包装创新展上对PN说时，越来越多的品牌在寻求如何在面对经济前景时保持其存在的建议。

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《Packaging News》 |2011年第11期|p.13-14|共2页
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Design 'adapts to slump'

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