Yes! I think we have come from the stage where there was a lot of greenwash and a lot of misunderstanding. I think both at the regulatory level and the EU level, people are starting to get serious about the sub-j ect. They have been pushedbythe regulator and not necessarily with laws but with encouragement and with programmes. For example, in the UK we have organisations like Wrap that are forcing people to think about things in a different way and in France we have Grenelle [environment] laws. We also have the Sustainable Consumption and Production Action plan in the EU. And all of these things are forcing people to be more serious about it. So, we are moving in the right direction.
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