Reducing environmental impact has become a near-ubiquitous feature on busi-ness to-do lists in recentyears, with green schomes prominent in many packaging companies' corporate social responsibility (CSR) policies.rnHowever, there is another, less publicised, side to CSR - social schemes. Projects such as fundraising or sponsorship can benefit a company by improving relationships with customers, the local community and boosting staff morale.rnIn fact, sustainability communications firm Ogilvy Earth hailed CSR as more critical than ever in a report published last year. Of the 2,100 people interviewed for the study, 66% said businesses would regret having scaled back environmental and social commitments once the economy recovers.
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