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首页> 外文期刊>Performance evaluation review >Information Market for Web Browsing: Design, Usability and Incremental Adoption
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Information Market for Web Browsing: Design, Usability and Incremental Adoption

机译：Web浏览信息市场：设计，可用性和增量采用

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摘要

Browsing privacy solutions are faced with an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject to performance degradation for deploying them. In this study, we take a step towards realizing a system for online privacy that is mutually beneficial to users and online advertisers: an information market. This system not only maintains economic viability for online services, but provides users with financial compensation to encourage them to participate. We prototype and evaluate an information market that provides privacy and revenue to users while preserving and sometimes improving their Web performance. We evaluate feasibility of the market via a one month field study with 63 users and find that users are indeed willing to sell their browsing information. We also use Web traces of millions of users to drive a simulation study to evaluate the system at scale. We find that the system can indeed be profitable to both users and online advertisers.
机译：浏览隐私解决方案面临着艰巨的部署战。许多操作与流行的在线服务的经济目标背道而驰（例如，通过完全屏蔽广告），并且无法为可能因部署它们而导致性能下降的用户提供足够的激励。在这项研究中，我们朝着实现对用户和在线广告主互利的在线隐私系统迈出了一步：信息市场。该系统不仅维持在线服务的经济可行性，而且为用户提供经济补偿以鼓励他们参与。我们对信息市场进行原型设计和评估，该市场为用户提供隐私和收入，同时保留并有时改善他们的Web性能。我们通过对63位用户进行的为期一个月的现场研究，评估了市场的可行性，并发现用户确实愿意出售其浏览信息。我们还使用数以百万计的用户的Web跟踪来驱动仿真研究，以大规模评估系统。我们发现该系统确实可以为用户和在线广告商带来利润。

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