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A Semiotic Approach to Entomophagy

机译：昆虫学的符号学方法

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While there has been a growing interest in entomophagy in the us, the idea of eating insects is still taboo among the majority of Americans. Many studies have successfully established that, even after being informed about the numerous benefits of entomophagy, most people in the Western world continue to shun the idea of eating insects for a variety of reasons. However, few studies have considered the role that soci-olinguistic meanings embedded within semiotic systems play in influencing Western perceptions of insects as foodstuffs. This study elaborates on the means through which the practice of entomophagy can be made more appealing to Americans. Drawing on information acquired through the analysis of a completed survey study that explores food neophobia as it relates to entomophagy, I use anthropological methods to semi-otically approach food and insects in order to better understand how these signs shape American perceptions of the consumption of insects. The survey results work to demonstrate that positive applications of language, when paired with food localization techniques, can weaken food neophobia in American consumers who are averse to entomophagy.
机译：尽管在美国，人们对昆虫的食指越来越感兴趣，但是在大多数美国人中，吃昆虫的观念仍然是禁忌。许多研究已经成功地证明，即使在了解了昆虫学的众多好处之后，西方世界的大多数人还是出于各种原因而继续避开食用昆虫的想法。但是，很少有研究考虑符号学系统中嵌入的社会语言意义在影响西方对昆虫作为食品的认知中的作用。这项研究详细阐述了使吞噬行为对美国人更具吸引力的方法。我通过对一项完整的调查研究的分析中获得的信息进行调查，该调查研究了与昆虫有关的食物新恐惧症，我使用人类学方法对食物和昆虫进行了半词性研究，以便更好地理解这些迹象如何塑造美国人对昆虫消费的认识。调查结果表明，语言的积极应用与食品本地化技术配合使用，可以削弱厌食昆虫的美国消费者的食品恐惧症。

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