What does it take to succeed as an LSA entrepreneur in this crazy market? Even in an upbeat economic environment, the sheer audacity of jousting with more than 100 competitors is laudable—or foolhardy, depending on your aversion to risk. After flying 3Xtrim's Navigator LS600 (known as 3X55 in Canada since 2006), I asked National Sales Manager George Ezzo the question, "How do smaller companies win the hearts and minds of buyers?" "With a good product mix, by placing airplanes in reputable flight centers, and by 'Americanizing' components for quicker service and repair."
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