Healthcare Expert Panel: Health Cost Drivers and Consumer Empowerment

BRUCE J. GOODMAN

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Healthcare Expert Panel: Health Cost Drivers and Consumer Empowerment

机译：医疗保健专家小组：医疗成本驱动因素和增强消费者能力

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Humana approaches the problem of rising consumer healthcare costs via product redesign and process change using technology. The approach engages consumers at the "moments of motivation"—when they are making choices about which benefits to select and when they are at the point of using the benefits they have chosen. "Smart" products put more "skin in the game" for consumers and give them the tools to make choices.

机译：Humana通过使用技术重新设计产品和更改流程来解决消费者医疗保健成本上升的问题。当消费者在选择要选择的利益以及何时使用他们选择的利益时，他们会在“动机时刻”吸引消费者。 “智能”产品为消费者提供了更多的“游戏皮”，并为他们提供了选择的工具。

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来源
《Disease Management》 |2004年第2期|p.S9-S14|共6页
作者
BRUCE J. GOODMAN;
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作者单位

Information Officer, Humana Inc;

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原文格式 PDF
正文语种 eng
中图分类预防医学、卫生学;
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Healthcare Expert Panel: Health Cost Drivers and Consumer Empowerment

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