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“It Feels Right. Therefore, I Feel Present and Enjoy”: The Effects of Regulatory Fit and the Mediating Roles of Social Presence and Self-Presence in Avatar-Based 3D Virtual Environments

机译:“感觉不错。因此,“我觉得现在并享受”:基于阿凡达的3D虚拟环境中的法规适应和社会存在与自我存在的中介作用

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摘要

This research examined the effects of regulatory fit on media users' enjoyment of interactions with a virtual interlocutor and feelings of social presence and self-presence in the 3D virtual environments (VEs) of Second Life. Results from a two (regulatory focus state: promotion vs. prevention) × two (regulatory strategy: eagerness means vs. vigilance means) between-subjects full-factorial experiment demonstrated that the regulatory fit between regulatory focus state and means for goal pursuit in computer-mediated communication (CMC) within 3D VEs increases users' enjoyment, feelings of presence, and postexperimental healthy eating intentions. A path analysis further revealed the mediating roles of social presence and self-presence. Theoretical and methodological contributions as well as practical implications are discussed.
机译:这项研究研究了监管契合度对媒体用户享受与虚拟对话者互动的乐趣以及“第二人生”的3D虚拟环境(VE)中社交存在和自我存在的感觉的影响。两个受试者之间的全要素实验得出的结果(监管重点状态:促进与预防)×两种(监管策略:急切手段与警惕手段)的结果表明,监管焦点状态与计算机追求目标的手段之间的监管契合度3D VE中的介导沟通(CMC)可提高用户的娱乐性,临场感以及实验后的健康饮食意图。路径分析进一步揭示了社会存在和自我存在的中介作用。讨论了理论和方法论的贡献以及实际意义。

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  • 来源
    《Presence》 |2011年第2期|105-116|共12页
  • 作者

    Jin S;

  • 作者单位

    Department of Communication Boston College Chestnut Hill, Massachusetts 02467;

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  • 正文语种 eng
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