While There's Still Life

Amanda Aszman

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While There's Still Life

机译：虽然还有静物

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Iconic designer Milton Glaser has spent most of his life solving design problems, but none compare to the one he says he faces now: how to move a planet of bustling beings to awareness of the gravest threat mankind has ever faced-global warming. Glaser believes this to be an issue that impacts us all. But the reality of communicating that to the public involves breaking into their consciousness, and for that, one needs the right approach. "The most difficult thing for us to deal with is our own narcissism," Glaser says. "And the ability to be empathetic, which is essential for human survival, is diminished by that characteristic." Thus he arrived at the notion of a button, one representative of Earth wrapped in darkness, save a sliver of diminishing light, and with it, the slogan, "It's not warming, it's dying." The button works as visual evidence that people care, plucking the issue of global warming from the realm of conversation and plunging it into hearts and minds-hopefully spurring a reaction. And the beginning of that process, Glaser says, is acknowledgine that the issues exists.

机译：标志性的设计师Milton Glaser毕生致力于解决设计问题，但与他现在所面对的问题相比，没有比这更好的方法：如何使一群熙熙being的生物意识到人类面临的最严重威胁-全球变暖。 Glaser认为这是一个影响我们所有人的问题。但是，与公众进行交流的现实涉及闯入他们的意识，为此，需要一种正确的方法。格拉瑟说：“我们面对的最困难的事情就是自恋。” “而且，移情能力对于人类的生存至关重要，但这种特性使这种能力减弱了。”因此，他想到了一个按钮的概念，一个代表地球包裹在黑暗中的按钮，保存了一小束逐渐减少的光，并以此为口号：“它不温暖，它正在死亡。”该按钮用作人们关心的视觉证据，将全球变暖问题从对话领域中拉出来，并深入人心中-希望能引起人们的反响。格拉瑟说，这一过程的开始是承认存在问题。

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《Print》 |2015年第1期|27-27|共1页
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While There's Still Life

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