While living in Dubai in 2004, Nadine Chahine, the Arabic specialist for Linotype, was struck by multinational commercial logos that were adapted into Arabic using chopped-up, collaged pieces of the logo's original Latin characters, rather than an Arabic script, to create Arabic letterforms. "I call them Frankensteins," explains Chahine. The United Arab Emirates' bilingual policy requires the logos of international companies to appear in both English and Arabic; one unintended consequence is that designers are trying to maintain the same essence of the original logo without fully understanding the intricacies of Arabic script. For example, the letterforms, as seen in The Body Shop's Arabic logo (above, left), are structurally wrong. The Dal should extend above the top of the nearby Beh and tilt slightly to the left. The Waw is too small and out of proportion with the rest of the characters.
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机译：2004年居住在迪拜时，阿拉伯语的Linotype专家Nadine Chahine受到跨国商业徽标的冲击，这些徽标被切成碎片的徽标原始拉丁字符（而不是阿拉伯文字）切成拼贴，从而创建了阿拉伯语字母形式。 Chahine解释说：“我叫科学怪人。”阿拉伯联合酋长国的双语政策要求国际公司的徽标同时以英语和阿拉伯语出现；一个意想不到的后果是，设计人员试图在不完全理解阿拉伯文字的复杂性的情况下保持原始徽标的实质。例如，在The Body Shop的阿拉伯语徽标（上，左）中看到的字母形式在结构上是错误的。 Dal应该在附近的Beh顶部上方延伸，并向左稍微倾斜。 Waw太小，与其余角色不成比例。
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