It's no secret. Today's economy is filled with uncertainty. One day, consumer confidence is up and things look promising. The next day, some bad economic news casts a pall ov,er the outlook. With a tiny advertising budget, it can be difficult to find ways to boost your bottom line.rnIn uncertain times like these, it may seem natural to pull in your horns-take shelter until things look more promising. But that's exactly the wrong thing to do. The economy may look gloomy, but there are still plenty of customers in need of printing out there.rnYour job is to ratchet up your marketing efforts while your competitors are slacking off. When the smoke clears, you'll be stronger than ever and the competition will be wondering what happened.
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