...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Printing Impressions >Lassoing New Offerings
【24h】

Lassoing New Offerings

机译：套索新产品

获取原文
获取原文并翻译 | 示例
   

获取外文期刊封面封底 >>

       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

An american tradition for more than half a century, Leanin' Tree Inc. is the world's largest publisher of Western, wildlife and other regional-interest greeting cards. The company is known for its unique fine art designs, as well as the high quality of its products. It has also distinguished itself as an innovative marketer, able to respond to changes in a highly competitive business environment. Over the years as trends evolved, products were transformed with processes from diecutting to foil stamping to the use of glitter and a host of other graphic embellishments. Among the most recent examples of Leanin' Tree's market- ing savvy is the roll out of its new Boxvelope boxed-card assortment packs. "We knew that this product was going to take off with our wholesale customers," says Mike Bognar, Leanin' Tree's postpress production manager, of the company's new 20-card assortment packs available in 16 distinctive themes. "We also knew that our existing collating capability—designed for handling much smaller assorted-card packs—would be inadequate to handle this particular product line."
机译：Leanin'Tree Inc.是半个多世纪以来的美国传统，是世界上最大的西方，野生动植物及其他地区性贺卡发行商。该公司以其独特的美术设计以及其高质量的产品而闻名。它还以创新的市场营销者而著称，能够在竞争激烈的商业环境中应对变化。多年以来，随着趋势的发展，产品从冲切到铝箔压印，再到使用闪光和其他许多图形装饰的过程进行了转换。 Leanin'Tree精打细算的最新例子之一是推出了新的Boxvelope盒装卡片分类包装。 Leanin'Tree的印后生产经理Mike Bognar说：“我们知道这种产品将与我们的批发客户一起销售。”该公司的新20卡分类包装有16种不同的主题。 “我们还知道，我们现有的整理能力（旨在处理小得多的什锦卡片包装）将不足以处理这一特定产品线。”

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号