There Has been much recent discussion in our industry relative to the progress of the JDF initiative and the impact it might have on the future of printing. As CIP4's chief marketing officer, the worldwide standards body responsible for developing and testing JDF and PPF, my challenge has been to increase the visibility and awareness of not only JDF, but of all of the activities being undertaken by CIP4 to promote computer-based integration of processes within the graphic arts industry. The printing industry has been slow to adopt the principles of computer-integrated manufacturing (CIM), which have been in use for some time in most of the rest of the manufacturing industry. Perhaps because we are a custom manufacturing industry, we feel automation is problematic, unlike manufacturing such items as food products, apparel and automobiles.
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