Digital printing has been tabbed as the future of the graphic arts industry for years now. But, to the chagrin of digital press manufacturers-and probably to the delight of offset press vendors-their use and integration into pressrooms remains relatively limited. Whether it is concerns of quality, price or technology, many commercial printers are sticking with their traditional offset presses, and using digital presses for special applications only-if at all. Those printers who have made the digital leap, however, are singing the praises of the new-found equipment. Many report seeing a bump in business after crossing that digital line, and are finding new ways to make digital printing profitable. One company that has successfully made the move to digital printing is USA MailNow, a York, PA-based direct mail provider (and a division of USA Direct). The firm is helping its customers develop more effective, customized direct mail campaigns in as little as one week instead of 90 days by using digital color presses.
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