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Our Public Image

机译：我们的公众形象

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I am very supportive of having a public director with a business background on ASSE's board of directors (PS, Jan. 2016, p. 6). Rand McNally can perhaps bring some business of safety insight into the public image of ASSE. Here are two possible opportunities: 1) Several years ago at ASSE's Executive Summit, one CEO panelist responded to a question seeking advice for OSH professionals in the audience: "We know that you know safety. We need for you to know us." I am confident that this panelist's assessment of and wishes about OSH professionals is not unique to him alone. Many ASSE members understand what this CEO was saying. The question is, What did/does this statement mean to ASSE as the collective voice of OSH professionals? How should it affect our public advocacy, what we say about OSH professionals and our management team in public? 2) That then leads to this question: What does ASSE say in public advocacy for OSH professionals and our employer customers? Our public advocacy is mostly about OSHA and its regulatory proposals. Little to none is about OSH professionals and our management team customers. Reading what ASSE says in public, business leaders could hardly see OSH professionals other than as extensions of OSHA.
机译：我非常支持在ASSE董事会拥有一位具有商业背景的公共董事（PS，2016年1月，第6页）。兰德·麦克纳利（Rand McNally）也许可以将一些安全洞察力带入ASSE的公众形象。这里有两个可能的机会：1）几年前在ASSE的执行峰会上，一位首席执行官小组成员回答了一个问题，为听众中的OSH专业人士寻求建议：“我们知道您知道安全。我们需要您了解我们。”我相信，这位小组成员对职业安全与卫生专业人员的评估和希望并不是他一个人独有的。许多ASSE成员都明白这位CEO所说的话。问题是，该声明对ASSE作为OSH专业人员的集体声音有什么意义？它如何影响我们的公众宣传，我们对职业安全与卫生专业人员和我们的管理团队的公开看法？ 2）然后导致这个问题：ASSE在公开倡导中为OSH专业人士和我们的雇主客户说些什么？我们的公众宣传主要是关于OSHA及其监管建议。关于OSH专业人员和我们的管理团队客户的信息很少。阅读ASSE在公开场合所说的话，除了作为OSHA的扩展，商业领袖几乎看不到OSH专业人员。

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