Potentially deadly to humans, Lyme disease is a high-profile, vector-borne infection that is increasing in significance in the U.K. and consequently impacting countryside planning and management. With more people working in the countryside, there is a need for land-based organizations to manage potential risks. "Organizational Intentions and Response: Presenting the Risk of Lyme Disease to Countryside Users," published by Taylor & Francis, suggests that land-based organizations should increase communications regarding the risk of contracting Lyme disease, citing an accessible resource base which provides accurate and consistent information that can be tailored to different audiences as a potential solution.
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