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The Sleeper Effect in Persuasion: A Meta-Analytic Review

机译:说服的睡眠者效应:一项荟萃分析

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摘要

A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are later in time. Findings from this meta-analysis indicate that recipients of discounting cues were more persuaded over time when the message arguments and the cue had a strong initial impact. In addition, the increase in persuasion was stronger when recipients of discounting cues had higher ability or motivation to think about the message and received the discounting cue after the message. These results are discussed in light of classic and contemporary models of attitudes and persuasion.
机译:进行了关于说服力方面睡眠效应的可用判断和记忆数据的荟萃分析。根据这种效果,当人们收到与打折提示相关的通信(例如不可信的来源)时,他们在暴露后立即被说服的程度要低于后来的说服力。这项荟萃分析的结果表明,当信息论点和线索产生强烈的初步影响时,打折线索的接收者会随着时间的流逝而更有说服力。此外,当打折线索的接收者具有较高的思考能力,并在收到消息后收到打折线索时,说服力的增强会增强。这些结果是根据态度和说服力的经典和当代模型进行讨论的。

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