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Nordic mobile markets: leading the way?

机译：北欧移动市场：领先吗？

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摘要

Wireless telephony has become central to the modern cultural identity of the Nordic countries. Many of the images projected from Denmark, Finland, Norway and I Sweden in recent years have moved away from hackneyed Viking imagery and the cuisine of salted fish in favour of pictures showing people with mobile phones, clamped to their ear, deep in conversation. Such pictures may originate from the marketing departments of the mobile phone manufacturers Ericsson and Nokia, but they are also familiar to anyone who has walked down a street in Stockholm or Helsinki, Oslo or Copenhagen. Quite simply, using mobile phones was a way of life for most people in the Nordic countries before the rest of Europe even knew of the technology's existence. However, recent developments in both European and Nordic mobile threaten to jeopardise the role of the Nordic region as mobile telephony innovator for the first time―a situation that stands to change the character of Nordic mobile forever.
机译：无线电话已成为北欧国家现代文化认同的核心。近年来，从丹麦，芬兰，挪威和瑞典瑞典投射的许多图像都已远离陈腐的维京人图像和咸鱼料理，转而使用图片来展示人们用手机夹住耳朵，并进行深入交谈。这些图片可能来自手机制造商爱立信和诺基亚的市场部门，但对于在斯德哥尔摩或赫尔辛基，奥斯陆或哥本哈根的街上走过的人来说，它们也很熟悉。很简单，在欧洲其他国家甚至还不知道该技术的存在之前，使用手机已经成为北欧国家大多数人的生活方式。但是，欧洲和北欧移动的最新发展都威胁着北欧地区首次作为移动电话创新者的角色，这将永远改变北欧移动的特性。

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