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Let the buyer beware: Content analysis of cosmetic surgery websites' provider information

机译：让买家注意：化妆品外科网站提供商信息的内容分析

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Given that many consumers do not understand any licensed physician can perform cosmetic surgery, cosmetic procedure advertising regulation is lacking and differs by state; and consumers often search for providers online and rely on the site's information. Cosmetic surgery websites have the potential to be a threat to consumers' safety and health. This study asked what types of physician information do cosmetic surgery websites supply. A content analysis was conducted with 873 physicians' information provided on cosmetic surgery websites in the top 10 cosmetic surgery cities, finding members of plastic surgery associations and core providers were more likely to list medical qualifications. All physicians were unlikely to list experience. Two-thirds stated their specific board certification, and 15% to 30% in each city failed to follow their state's regulations for disclosing board certification. The study concludes by suggesting national ethical guidelines.
机译：鉴于许多消费者不了解任何持牌医生可以进行化妆品手术，化妆品手术广告监管缺乏和不同;消费者经常在线搜索提供商并依赖网站的信息。化妆品外科网站有可能对消费者的安全和健康构成威胁。本研究询问了什么类型的医生信息进行化妆品外科网站供应。在十大化妆品外科城市中提供的873名医生信息提供了873个医生信息，找到了整形外科协会和核心提供者的成员更有可能列出医疗资格。所有医生都不太可能列出体验。三分之二表示他们的具体董事会认证，每个城市的15％达30％未能遵循其州披露局认证的法规。该研究通过建议民族道德准则结束。

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