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Financial markets and authoritative proximity in personal finance magazines

机译：金融市场与个人理财杂志中的权威联系

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This study investigates how mediated discourse about finance developed in the USA in parallel to the shift from a corporate liberal political economic order to a neoliberal one. This is done by analyzing two personal finance magazines, Money and Kiplinger's, utilizing both critical discourse analysis and longitudinal quantitative content analysis (1947-2008). I find that at the core of this discursive environment lies the phenomenon of authoritative proximity, which positions the magazines as trusted advisors guiding the audience, a collection of individuals, towards financial autonomy through immersion in financial markets. Authoritative proximity is constituted by second person address forms, imperative mood and paratactic syntax - all elements whose salience rises over time. This discourse, which makes the abstract financial system increasingly more concrete and focused on the individual, is compatible with the emergence of a neoliberal political economy.
机译：这项研究调查了在与公司自由政治经济秩序向新自由主义秩序转变的同时，美国如何发展关于金融的中介话语。这是通过使用批判性话语分析和纵向定量内容分析（1947-2008）对两本个人理财杂志《 Money》和《 Kiplinger's》进行分析来完成的。我发现，这种话语环境的核心在于权威性接近的现象，该现象使杂志成为可信赖的顾问，指导读者（一群人）通过浸入金融市场实现金融自主。权威性接近是由第二人称地址形式，命令式语气和形容词语法构成的-所有这些元素的重要性随着时间而提高。这种话语使抽象的金融体系变得越来越具体，并侧重于个人，这与新自由主义政治经济学的出现相吻合。

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