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Style in science communication

机译:科学传播中的风格

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There is little doubt that during the past few decades science communication efforts aimed at non-expert audiences have increased in quantity and intensity on a global scale. Public engagement and outreach activities have now become a routine - when not a prominent - feature for several research institutions in Europe. However, it would be difficult for both scholars and those involved in science communication to agree on the impact of these activities, on the long-term implications of the 'science communication movement' and on the indicators we should develop and employ in order to assess impact The paper argues that quality is a relevant issue and challenge for contemporary science communication. Style is relevant to addressing that challenge, insofar as it relates to discussions about how to strengthen the quality of science communication, suggesting a different perspective other than the traditional normative/prescriptive framework. The notion of style also fruitfully connects the debate on science communication with a rich tradition of studies in the history and sociology of science.
机译:毫无疑问,在过去的几十年中,针对非专业观众的科学传播工作在全球范围内的数量和强度都有所增加。如今,公众参与和外展活动已成为欧洲多家研究机构的日常工作(虽然不是很突出)。但是,学者和参与科学传播的学者都很难就这些活动的影响,“科学传播运动”的长期影响以及我们应该制定和采用的指标进行评估,以达成共识。影响本文认为,质量是当代科学传播的一个相关问题和挑战。就涉及如何加强科学交流的质量的讨论而言,风格与应对这一挑战有关,并提出了不同于传统规范/说明性框架的观点。风格的概念也将科学传播的辩论与科学历史和社会学的丰富研究传统有效地联系在一起。

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