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Framing effects on risk perception of nanotechnology

机译：框架对纳米技术风险感知的影响

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How do people judge nanotechnology risks that are completely unfamiliar to them? Drawing on results of previous studies on framing and risk perception, two hypotheses about potential influences on nanotechnology risk perception were examined in an experimental study: 1) Risk perception of nanotechnology is influenced by its benefit perception. 2) Risk perception of nanotechnology is influenced by the context in which nanotechnology is embedded, specifically by the characteristics of the enterprises that profit from nanotechnology: large multinational enterprises versus small and medium-sized enterprises. In contrast to findings for other new technologies, e.g. biotechnology, the different types of benefit did not affect risk perceptions in our study. However, we found that characterizing the enterprises as large multinational versus small or medium-sized leads to differences in risk perception. One can speculate that when personal knowledge about a technology is lacking, people use more familiar aspects from the social context as cues for their risk evaluation.
机译：人们如何判断纳米技术完全不熟悉的风险？根据先前关于框架和风险感知的研究结果，在一项实验研究中考察了两个有关对纳米技术风险感知的潜在影响的假设：1）纳米技术的风险感知受其利益感知的影响。 2）纳米技术的风险感知受嵌入纳米技术的环境的影响，特别是受纳米技术获利的企业的特征的影响：大型跨国企业与中小型企业。与其他新技术的发现相反，例如生物技术方面，在我们的研究中，不同类型的收益并未影响风险感知。但是，我们发现将企业描述为大型跨国公司还是中小型企业会导致风险感知的差异。可以推测，当缺乏有关技术的个人知识时，人们会使用社交环境中更熟悉的方面作为风险评估的线索。

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