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Multi-Period Closed-Loop Supply Chain Network Equilibrium: Perspective of Marketing and Corporate Social Responsibility

机译：多时期闭环供应链网络均衡：营销和企业社会责任的视角

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摘要

Marketing and corporate social responsibility (CSR) are crucial factors that affect closed-loop supply chain network (CLSCN) equilibrium. And the environment of enterprises’ behaviors often occurs during durations and dynamics. To explore the optimal marketing and CSR strategies in a dynamic multi-period CLSCN system, this paper investigates the dynamic multi-period CLSCN equilibrium problem considering marketing and CSR. A multi-period CLSCN system includes manufacturers, retailers, recyclers, and demand markets. Based on Nash non-cooperative game theory and variational inequality, we design the optimal behavior and equilibrium conditions of members. Then, a new equilibrium model of a multi-period CLSCN is constructed. In this model, marketing is the responsibility of manufacturers and retailers, and CSR is the responsibility of manufacturers. Numerical examples are provided to verify the effectiveness of the model and analyzed to describe how marketing and CSR affect equilibrium results. We find that the retailers are responsible for marketing, and the level of CSR activities of the manufacturers is higher during the early period, which is most beneficial to the multi-period CLSCN system and social welfare. Based on the conclusions of this paper, the management enlightenments from the perspectives of enterprises and government are also proposed.
机译：营销和企业社会责任（CSR）是影响闭环供应链网络（CLSCN）均衡的关键因素。在持续和动态期间，企业行为的环境往往发生。为了探讨动态多时期CLSCN系统中的最佳营销和CSR策略，本文调查了考虑营销和CSR的动态多时期CLSCN均衡问题。多个时期CLSCN系统包括制造商，零售商，回收利者和需求市场。基于纳什非合作博弈论和变分不等式，我们设计了成员的最佳行为和均衡条件。然后，构建了多个时段CLSCN的新平衡模型。在这一模型中，营销是制造商和零售商的责任，CSR是制造商的责任。提供了数值示例以验证模型的有效性并分析以描述营销和CSR如何影响均衡结果。我们发现零售商负责营销，制造商的CSR活动水平在早期期间更高，这对多期间CLSCN系统和社会福利最有利。根据本文的结论，还提出了企业和政府观点的管理启示。

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