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AdViews: A Digital Archive of Vintage Television Commercials

机译:AdViews:老式电视广告的数字档案

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摘要

This is a repository of thousands of television commercials created or collected by the D'Arcy Masius, Benton & Bowles (DMB&B) advertising agency from the 1950s-1980s. Benton & Bowles was a New York City agency founded in 1929 that merged with D'Arcy Masius McManus in 1985. Important clients included Post cereals, Vicks, Schick, Proctor & Gamble, and Kraft, among others.AdViews is housed at the John W. Hartman Center for Sales, Advertising and Marketing History in Duke University's Rare Book, Manuscript and Special Collections Library.
机译:这是D'Arcy Masius,Benton&Bowles(DMB&B)广告代理商在1950年代至1980年代创建或收集的数千个电视广告的资料库。 Benton&Bowles是一家成立于1929年的纽约市代理商,于1985年与D'Arcy Masius McManus合并。重要客户包括邮政谷物,Vicks,Schick,Proctor&Gamble和Kraft等。AdViews位于John W 。杜克大学罕有书籍,手稿和特别藏书库中的哈特曼销售,广告和营销历史中心。

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