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How small are small markets? Local market size for child care services

机译：小市场有多小？儿童保育服务的本地市场规模

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摘要

In this article, we propose an innovative way of delineating local markets based on easily accessible data. We apply this concept to the day care industry and investigate providers' location choices relative to local market characteristics to evaluate the widespread presumption that local markets for child care services are geographically very small. Using a panel of all day care centers for the metropolitan region of Vienna, Austria, for nearly a decade, as well as geographically extremely disaggregated data on the spatial distribution of children under the age of six at the 250 m x 250 m grid cell level, we find that the location of children and day care centers are strongly related, but this relationship diminishes as soon as the distance between a child's place of residence and the day care center's location increases. We conclude that local markets for day care services in metropolitan regions are indeed very small (about 500 m or 550 yards).
机译：在本文中，我们提出了一种基于易于访问的数据描绘本地市场的创新方式。我们将这一概念应用于日托行业，并调查提供商的位置选择相对于当地市场特征来评估幼儿服务当地市场的广泛推定在地理上非常小。使用奥地利维也纳大都市地区的全天护理中心近十年，以及关于250 MX 250米网格细胞水平的六岁以下儿童空间分布的地理位置极为分类数据，我们发现儿童和日间护理中心的位置强烈相关，但这种关系一旦孩子的居住地和日托中心位置的距离增加，就会尽快减少。我们得出结论，大都市区日托服务的本地市场确实非常小（约500米或550码）。

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