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Warranty menu design for a two-dimensional warranty

机译：二维菜单的保修菜单设计

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摘要

Fierce competitions in the commercial product market have forced manufacturers to provide customer friendly warranties with a view to achieving higher customer satisfaction and increasing the market share. This study proposes a strategy that offers customers a two-dimensional warranty menu with a number of warranty choices, called a flexible warranty policy. We investigate the design of a flexible two-dimensional warranty policy that contains a number of rectangular regions. This warranty policy is obtained by dividing customers into several groups according to their use rates and providing each group a germane warranty region. Consumers choose a favorable one from the menu according to their usage behaviors. Evidently, this flexible warranty policy is attractive to users of different usage behaviors, and thus, it gives the manufacturer a good position in advertising the product. When consumers are unaware about their use rates upon purchase, we consider a fixed two-dimensional warranty policy with a staircase warranty region and show that it is equivalent to the flexible policy. Such an equivalence reveals the inherent relationship between the rectangular warranty policy, the L-shape warranty policy, the step stair warranty policy and the iso-probability of failure warranty policy that were extensively discussed in the literature. (C) 2016 Elsevier Ltd. All rights reserved.
机译：商业产品市场上的激烈竞争迫使制造商提供客户友好的保修，以期获得更高的客户满意度并增加市场份额。这项研究提出了一种为客户提供带有多种保修选择的二维保修菜单的策略，称为灵活保修政策。我们研究了包含多个矩形区域的灵活的二维保修政策的设计。通过根据客户使用率将客户分为几组并为每组提供一个德国保修区域来获得此保修政策。消费者可以根据自己的使用习惯从菜单中选择一种满意的产品。显然，这种灵活的保修政策对于使用习惯不同的用户很有吸引力，因此，它使制造商在广告产品方面占据了有利位置。当消费者在购买时不知道其使用率时，我们会考虑采用带有阶梯式保修区域的固定二维保修政策，并证明该政策等同于灵活政策。这样的等效性揭示了在文献中已广泛讨论的矩形保修政策，L形保修政策，阶梯楼梯保修政策和故障保修政策的等概率之间的固有关系。 （C）2016 Elsevier Ltd.保留所有权利。

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