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Determinants of proactive and reactive technology licensing: A contingency perspective

机译:主动和被动技术许可的决定因素:权变观点

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摘要

Industrial firms increasingly attempt to license their technologies apart from applying them in their own products. Because of the imperfections in technology markets, an active approach towards technology licensing does not automatically result in licensing transactions. To balance prior research, which has focused on licensing transactions as the outcome of licensing intentions, we take a contingency view to analyze how characteristics of a firm's innovation ecosystem determine different strategic types of licensing. Specifically, we distinguish proactive licensing, which refers to identifying recipients for technology transactions, and reactive licensing, which relates to offering licenses to infringers of a firm's intellectual property. Survey data show that environmental antecedents concerning appropriability, i.e., patent protection and technological turbulence, and determinants regarding technology markets, i.e., transaction frequency and competitive intensity, have different effects on proactive and reactive licensing. On this basis, the article has major implications for research into technology licensing, markets for technology, and open innovation.
机译:除了将技术应用到自己的产品中之外,工业公司越来越多地尝试许可其技术。由于技术市场的不完善,积极的技术许可方法不会自动导致许可交易。为了平衡先前的研究(将许可交易作为许可意图的结果),我们采取权变观点来分析公司创新生态系统的特征如何确定不同的战略许可类型。具体来说,我们区分主动许可和被动许可,主动许可是指确定技术交易的接受者,被动许可是向企业的知识产权侵权者提供许可。调查数据表明,关于可专有性的环境先决条件,即专利保护和技术动荡,关于技术市场的决定因素,即交易频率和竞争强度,对主动和被动许可都有不同的影响。在此基础上,本文对技术许可,技术市场和开放式创新的研究具有重要意义。

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