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The Launch Of Innovative Product-related Services: Lessons From Automotive Telematics

机译：创新产品相关服务的推出：汽车远程信息处理的经验教训

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In the literature on new product development, most existing studies on the end of the design process concentrate on managing ramp-up in the field of manufactured products. This situation poses a problem at a time when our economies increasingly depend upon services and products are more and more related with sophisticated services that provide value for customers and producers. This article examines the management of the final phases of the design process of an innovative product-related service. Our research thus makes three contributions: (1) an analysis of the implementation process shows that the simultaneity of the production and consumption of a service means that three types of learning - technical, sales and uses - take place at the same time. Launch management strategies have thus to be adapted; (2) an analysis of the data collected confirms this difference by bringing to light great contrasts in these different aspects of learning; (3) this led us to identify a field that needs exploration by researchers in product and service innovation: the design of the sales process. Furthermore we underline two scenarios to manage the launch of innovative product-related services.
机译：在有关新产品开发的文献中，有关设计过程结束的大多数现有研究都集中于管理制成品领域的产能提升。当我们的经济越来越依赖服务，而产品与为客户和生产者提供价值的复杂服务越来越相关时，这种情况就成为一个问题。本文研究了与产品相关的创新服务的设计过程的最后阶段的管理。因此，我们的研究做出了三点贡献：（1）对实施过程的分析表明，服务生产和消费的同时意味着三种学习类型（技术，销售和使用）同时进行。因此必须调整发射管理战略； （2）通过对学习的这些不同方面进行大的对比，对所收集数据的分析证实了这种差异； （3）这导致我们确定了一个需要研究人员在产品和服务创新方面进行探索的领域：销售流程的设计。此外，我们强调了两种方案来管理创新产品相关服务的启动。

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