The development of a user network as a way to re-launch an unwanted product

Debbie Harrison; Alexandra Waluszewski

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The development of a user network as a way to re-launch an unwanted product

机译：用户网络的发展，作为重新推出不需要的产品的一种方式

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摘要

A common situation in product development is that of product failure and the need for re-launch. This paper presents findings regarding how one firm successfully re-launched a product through the ex-post development of a user network. The producer, Biacor

机译：产品开发中的常见情况是产品故障以及需要重新启动的情况。本文介绍了有关某公司如何通过事后开发用户网络成功重新发布产品的发现。制片人Biacor

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来源
《Research policy》 |2008年第1期|115-130|共16页
作者
Debbie Harrison; Alexandra Waluszewski;
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作者单位

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类
关键词
user innovation; networks; product development; interaction;

机译：用户创新;网络;产品开发;相互作用;

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The development of a user network as a way to re-launch an unwanted product

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