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Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries

机译：探索设计创新的源泉：来自计算机，通信和音频设备行业的见解

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Whereas business research has focused on the impact of design innovations on market response and financial performance, the sources of design innovations, as opposed to those of technological innovations, have largely escaped investigation. In this research, we examine the organizational, financial, and environmental drivers of design innovations and how they contrast to technological innovations. Our study utilizes a unique dataset encompassing a 10-year window of innovation output drawn from the computer, communications, and audio and video equipment manufacturing industries. Our results suggest that design innovations are driven primarily by investments in research and development and slack organizational resources. Interestingly, we find that design innovations are more prevalent in smaller but fast-growing markets as opposed to technology innovations, which are prevalent in larger markets. Contrary to expectations, we find no association between marketing investments and design innovations. Our research contributes to the extant business literature by considering the sources of design innovations separately from the sources of technology innovations. We also contribute to the literature by distinguishing design and technology patents, developing a deeper understanding of design innovation, and illuminating a lesser understood source of competitive advantage for firms.
机译：商业研究集中于设计创新对市场响应和财务绩效的影响，而与技术创新相反，设计创新的来源在很大程度上没有进行调查。在这项研究中，我们研究了设计创新的组织，财务和环境驱动因素，以及它们与技术创新的对比。我们的研究利用了一个独特的数据集，该数据集包含了一个来自计算机，通信以及音频和视频设备制造行业的10年创新输出窗口。我们的结果表明，设计创新主要是由对研发的投资和组织资源的匮乏驱动的。有趣的是，我们发现设计创新在较小但快速增长的市场中更为普遍，而技术创新则在较大的市场中更为普遍。与期望相反，我们发现营销投资与设计创新之间没有关联。通过将设计创新的来源与技术创新的来源分开考虑，我们的研究为现有的商业文献做出了贡献。我们还通过区分外观设计和技术专利，对外观设计创新有更深入的了解以及为企业提供了一个鲜为人知的竞争优势来源，为文献做出了贡献。

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