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INTEGRATED ROADMAPS FOR OPEN INNOVATION

机译：开放式创新的综合路标

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摘要

In the context of open innovation, firms increasingly acquire technologies from external sources. Moreover, many firms have recently started to actively commercialize technologies, for example, by means of outlicensing. While some pioneering firms realize enormous benefits from this, many others experience major difficulties in managing external technology exploitation. To overcome these challenges, firms need to establish appropriate strategic technology-planning processes. Such processes include the extension of product-technology roadmapping to integrated road-maps for open innovation processes, including external technology exploitation. This has a number of implications for technology managers, including the need to consider potential returns from a technology as a whole rather than from product sales alone.
机译：在开放式创新的背景下，企业越来越多地从外部来源获取技术。此外，许多公司最近已经开始积极地使技术商业化，例如通过许可。尽管一些先锋公司从中受益匪浅，但其他许多公司在管理外部技术开发方面却遇到了重大困难。为了克服这些挑战，公司需要建立适当的战略技术计划流程。这些过程包括将产品技术路线图扩展到用于开放式创新过程（包括外部技术开发）的集成路线图。这对技术经理有很多影响，包括需要考虑整个技术的潜在回报，而不是仅从产品销售中考虑。

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