THE DNA OF INDUSTRIAL COMPETITORS

Jonathan C. Ho; Chung-Shing Lee

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THE DNA OF INDUSTRIAL COMPETITORS

机译：工业竞争者的基因

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Competitor analysis is critical to strategy formulation and implementation. Firms are able to develop and deploy better strategies if their competitors' responses can be analyzed or even predicted. However, a competitor may initiate certain strategic actions to improve its position. A strategic approach to analyzing competitor responses to a rival's actions in order to achieve a better position would greatly help in the formulation of a firm's business strategy. A DNA analogy shows the way.

机译：竞争者分析对于战略制定和实施至关重要。如果可以分析甚至预测竞争对手的反应，则企业能够制定和部署更好的战略。但是，竞争对手可能会采取某些战略行动来提高其地位。一种战略方法来分析竞争对手对竞争对手行为的反应，以便获得更好的地位，这将大大有助于制定公司的业务战略。 DNA的比喻说明了方法。

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来源
《Research Technology Management》 |2008年第4期|p.17-20|共4页
作者
Jonathan C. Ho; Chung-Shing Lee;
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作者单位

Department of Business Administration in Yuan Ze University, Taiwan;

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原文格式 PDF
正文语种 eng
中图分类管理学;
关键词
competitor DNA; value chain; strategy; business ecosystem;

机译：竞争对手DNA;价值链;战略;业务生态系统;

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THE DNA OF INDUSTRIAL COMPETITORS

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