UNLOCK CREATIVITY WITH 'ACTIVE' IDEA MANAGEMENT

Janet N. Gamlin; Raymond Yourd; Valerie Patrick

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UNLOCK CREATIVITY WITH 'ACTIVE' IDEA MANAGEMENT

机译：通过“主动”想法管理解锁创意

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"Idea generation is everyone's job and no one's responsibility," wrote Robert Cooper in describing how no one individual in a company or business unit is specifically in charge of idea generation, and often, when new ideas surface, no action is taken. This lack of action could be due to the absence of a process to evaluate the worthiness of one idea compared to others or, more often than not, to the difficulty of finding the right home for the idea.

机译：罗伯特·库珀（Robert Cooper）在描述公司或业务部门中没有一个人专门负责创意的产生时写道：“创意的产生是每个人的工作，没有人的责任。”而且，当新创意浮出水面时，往往不采取任何行动。缺乏行动的原因可能是由于缺乏评估一个想法相对于其他想法的价值的过程，或者通常是由于难以找到该想法的合适家园。

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《Research Technology Management》 |2007年第1期|p.13-16|共4页
作者
Janet N. Gamlin; Raymond Yourd; Valerie Patrick;
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Creative Center, part of Future Business at Bayer MaterialScience in Pittsburgh, Pennsylvania;

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正文语种 eng
中图分类管理学;
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5. Making Actionable Ideas: Linking Creativity, Creativity Management, and Innovation [D] . Schloemer, Hilary. 2016

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6. How does emotion influence the creativity evaluation of exogenous alternative ideas? [O] . Serena Mastria, Sergio Agnoli, Giovanni Emanuele Corazza 2012

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7. Value management in infrastructure project design : unlocking the project team’s creativity [O] . Saifulnizam Suhaimi Mohamad, Coffey Vaughan, Attan Norazah 2012

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8. Idea Processing for Creativity and Management [R] . Miller, P. E. 1988

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UNLOCK CREATIVITY WITH 'ACTIVE' IDEA MANAGEMENT

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