Editors don't just pull article ideas out of the sky. If they did. they wouldn't hold their jobs long, since their periodicals most likely would fail because they did not meet the needs of their readers. Resource Recycling polls its subscribers on a continuous basis to better learn the critical issues confronting municipal recycling. I just spent some time going over the latest set of data; it was a discouraging task. One of the most common words used in the qualitative section of the survey was "survival." These readers — from the private sector and from public agencies — are very concerned about recycling's viability in this time of a continuing slump in the marketbasket price for secondary materials.
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