NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play

DOUG MCPHERSON

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NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play

机译：NRF：假日增长达到3.7％，但影响因素很多

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The National Retail Federation (NRF) predicts that total holiday sales will increase 3.7 percent to $630.5 billion and that online sales will jump between 6 percent and 8 percent to represent $108 billion of the total. The 3.7-percent growth rate is a drop from last year's 4.1-percent increase but above the 10-year average growth rate of 2.5 percent. Still, analysts say the estimate could be considered conservative given improvements in the unemployment rate and the impact the year-over-year drop in gas prices has on the disposable incomes of many Americans. NRF president and CEO Matthew Shay says the past several months' retail sales have been solid. He's "fully expecting" healthy growth this season.

机译：全国零售联合会（NRF）预测，假日总销售额将增长3.7％，达到6,305亿美元，在线销售额将增长6％至8％，达到总销售额的1,080亿美元。 3.7％的增长率比去年的4.1％有所下降，但高于2.5％的10年平均增长率。尽管如此，分析人士称，鉴于失业率的改善以及汽油价格同比下降对许多美国人的可支配收入的影响，这一估计数仍可以被认为是保守的。 NRF总裁兼首席执行官马修·谢伊（Matthew Shay）表示，过去几个月的零售销售情况稳定。他“完全期待”本赛季的健康增长。

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《Response》 |2015年第2期|7-7|共1页
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DOUG MCPHERSON;
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NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play

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