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MARKET SURVEY 4: CREAM

机译:市场调查4:奶油

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摘要

The market for cream amounted to around 52 mn litres valued at f137 mn in 1997. Sales volume grew by 12 per cent between 1993 and 1997. However, value growth of 11 per cent represented a decline in real terms, as the sector has been subject to fairly intense price competition in the multiple supermarkets. The market is dominated by fresh cream, sales of which amounted to 35.5 mn Litres valued at almost f90 mn in 1997, representing 68 per cent by volume and 66 per cent by value of the cream market. By volume, sales of fresh cream witnessed a small increase of 0.7 per cent in 1997 and just 0.2 per cent growth in value.
机译:奶油市场在1997年约为5200万升,价值1.37亿荷兰盾。销售量在1993年至1997年之间增长了12%。但是,由于该行业受到了影响,实际价值增长了11%,这意味着下降。多家超市的价格竞争非常激烈。市场以鲜奶油为主,1997年鲜奶油的销售额为3550万升,价值近9000万荷兰盾,占奶油市场的68%和价值的66%。按数量计,鲜奶油的销售额在1997年小幅增长了0.7%,而价值仅增长了0.2%。

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