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首页> 外文期刊>Retail Business Market Surveys >MARKET SURVEY 1: SALAD DRESSINGS
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MARKET SURVEY 1: SALAD DRESSINGS

机译:市场调查1:沙拉酱

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摘要

The market for salad dressings amounted to 56.2 mn litres valued at f129 mn in 1997. the market has been extremely dynamic, witnessing growth of 17 per cent by volume and of 48 per cent by value between 1993 and 1997, highlighting the move towards premium products. Growth has been driven by healthy eating trends, stimulating sales of reduced-calorie dressings. The increasing year-round consumption of salads, the extension of usage occastions for mayonnaise and diressings, the broadening consumer base and the demand for variety and adventurous flavours have all contributed to market growth.
机译:沙拉酱市场在1997年达到了5,620万公升,价值1.29亿芬兰法郎。该市场非常活跃,在1993年至1997年间,按体积计增长了17%,按价值计增长了48%,突出了向高端产品的转变。健康的饮食趋势推动了增长,刺激了低热量敷料的销售。全年的沙拉消费量不断增加,蛋黄酱和调味品的使用范围不断扩大,消费群体的扩大以及对各种口味和冒险口味的需求均对市场增长做出了贡献。

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