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MARKET SURVEY 2: BOOKS

机译:市场调查2:书籍

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摘要

Consumers re estimated to have spent f1,805 mn on books in 1997. Books account for one-third of spending on reading matter, which takes 1.15 per Cent of total consumer spending (down from 1.4 per cent over ten years). Books Have fared better than newspapers and magazines in recent years. The vast number of titles available, new and previously published, is a major Characteristic of the market, governing many of its structural features. Around 100,000 new books and editions are published annually.
机译:据估计,1997年,消费者在书籍上的花费为18.05亿欧元。书籍占阅读材料花费的三分之一,占消费者总花费的1.15%(十年来为1.4%)。近年来,书籍的表现优于报纸和杂志。大量可用的,新的和先前发行的标题是该市场的主要特征,主导着其许多结构特征。每年出版约100,000本新书和新版本。

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