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>Advertisements, Proprietary Heterosexuality, and Hundis: Postcolonial Finance, Nation-State Formations, and the New Idealized Family
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Advertisements, Proprietary Heterosexuality, and Hundis: Postcolonial Finance, Nation-State Formations, and the New Idealized Family
How do nations, states, families, and finance come together? This paper argues that in the period following Indian independence the postcolonial nation can be understood as a family form of hundi, a promissory note held in a state of constant deferral. The hundi and an idealized family form are the means through which trust in the state that coagulates into a nation is established. This idealized family is a particular proper form of the mostly heteronuclear family and is forged through what I term proprietary heterosexuality. A corporate-state nexus educates the proper ideal family through advertising to become a consumer-saver; it is thus invested with credit and constituted through the property it holds. Mobilized as a savings unit, and necessary to the new formal economy of independent India, this family is produced by and sutured to the national state through mutually constituted promises of ensuring and securing a future for the family and state.View full textDownload full textKeywordsFamily, Heteronormativity, Nation-State, Hundi, Economic CitizenshipRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/08935696.2012.711056
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